Food Marketing > Parents' Attitudes
Parents believe that the unhealthy food environment, including extensive food marketing aimed at their children, makes it more difficult for them to get their children to eat healthy. They broadly support public policies that would help them raise healthy children, including restrictions on unhealthy food marketing. Support is highest among Black and Hispanic parents, who are also more likely to believe that the food environment negatively affects their children.
Rudd Center Research
Fleming-Milici, F., Harris, J.L., & Liu, S. (2018). Race, Ethnicity, and Other Factors Predicting U.S. Parents’ Support for Policies to Reduce Food and Beverage Marketing to Children and Adolescents. Health Equity, 2:1, 288-295.
Parents’ attitudes about food marketing to children: 2012 to 2015. Rudd Report. April 2017.
Cognitive interviews to validate survey items. Rudd Brief. August 2014.
Focus groups with parents: What do they think about food marketing to their kids? Rudd Report. May 2010.
Goren, A., Harris, J.L., Schwartz, M.B. & Brownell, K.D. (2010). Predicting support for restricting food marketing to youth. Health Affairs, 29(3), 419-424.
- Parents’ support for community-based policies. Rudd Summary. June 2017.
- Parents’ support for media-related policies. Rudd Summary. June 2017.
- Parents’ support for school-related policies. Rudd Summary. June 2017.
- Click on the infographics below to download: