Food Marketing > Sugary Drinks


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Sugary drinks are the leading source of empty calories in the diets of children and teens and directly contribute to diet-related diseases, including obesity and diabetes. Yet, research shows that marketing for sugary sodas, sports drinks and fruit drinks targets children and teens, including Hispanic and Black youth; exposure to soft drink advertising increases consumption; and nutrition claims on product packaging can mislead parents about the healthfulness of children’s drinks.

Policy options, including sugary drink taxes and healthier kids’ meal legislation, increasingly focus on reducing sugary drink consumption by children and teens.

Rudd Center Research

  • Sugary Drink FACTS. Sugary drink marketing to youth: Some progress but much room to improve. November 2014.
  • Munsell, C., Harris, J.L., Sarda, V., & Schwartz, M.B. (2016). Parents’ beliefs about the healthfulness of sugary drink options: Opportunities to address misperceptions. Public Health Nutrition, 19(1), 46-54.
  • Andreyeva, T., Kelly, I., & Harris, J.L. (2011). Exposure to food advertising on television: Associations with children’s fast food and soft drink consumption and obesity. Economics and Human Biology, 9(3), 221-233.