Food Marketing > Energy Drinks


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The American Academy of Pediatrics recommends that children and adolescents should never consume energy drinks due to the potential health risks caused by the high levels of caffeine and other stimulants they contain. Yet energy drink companies target young people with massive amounts of marketing every year.



Rudd Center Research

  • Sugary Drink FACTS. Sugary drink marketing to youth: Some progress but much room to improve. November 2014.
  • Harris, J.L. & Munsell, C. (2015). Energy drinks and adolescents: What’s the harm? Nutrition Reviews, 73(4), 247-257.
  • Pomeranz, J.L., Munsell, C., & Harris, J.L. (2013). Energy drinks: An emerging public health hazard for youth. Journal of Public Health Policy, 34(2), 254-271.


  • Testimony of Dr. Jennifer Harris on energy drink marketing to teens before the U.S. Senate Commerce Committee. July 2013.
    • Video of Commerce Committee Hearing